MALAYSIA ECOMMERCE SUMMIT 2018

12-13 April 2018 | Kuala Lumpur | 20+ Speakers
Malaysia’s Most Important Ecommerce Summit Of The Year Bringing Together Leading Ecommerce & Digital Economy Players In The Country
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Join These Brands at The Summit!

Join The Summit For Exclusive Panel Discussion on Government Initiatives for Ecommerce, Inspirational Malaysian Ecommerce Success Stories, & 15+ Exclusive Masterclasses From Leading Ecommerce Practitioners

From an Exclusive Panel Discussion of the Government Initiatives for Ecommerce in Malaysia, to understanding the Malaysian Ecommerce landscape, to the actionable marketing and operations strategies and tactics to grow your business and leverage on the fast growing digital economy.

We have invited Ecommerce experts in Malaysia (such as Lazada, Google, MATRADE, Fave, iPrice) to speak, and are working closely to make sure that they deliver the highest level of value and content for you.

If you are looking to take your Ecommerce to the next level by learning from people who have successfully done it before, upgrade to an All Access Pass for RM 500 now.

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Expect To Learn About These Topics At The Summit

✓ DFTZ

✓ Digital Economy

✓ Overview & Trends

✓ Strategies To Stay Ahead

✓ Cross-border Strategies

✓ Branding

✓ Psychology Behind Better Conversions

✓ Testing & Optimization

✓ Inspirational Stories

✓ Success Factors

✓ Proud Features

✓ Make / Break Ecommerce Profitability

✓ Automation

Meet Our Speakers

Noraslan Hadi Abdul Kadir

Director of Transformation and Digital Trade Division

Noraslan Hadi Abdul Kadir
MATRADE

Nurezali Osman

Head of National eCommerce Strategic Roadmap

Nurezali Osman
MDEC

Zaky Moh

Senior Director, Business Development & Entrepreneurship Division

Zaky Moh
SME Corp

Bryant Kuek

Digital Project Manager

Bryant Kuek
YYC Digital

 

Saikat Bose

Display and Shopping Solutions Lead

Saikat Bose
Google

Juyun Kim

Communications Manager

Juyun Kim
Cube Chain

Sharon Neo

Founder

Sharon Neo
Digital Influence Lab

Shah Suriye Rubhen

Co-Chief Marketplace Officer

Shah Suriye Rubhen
Lazada

Gerald Young

CMO

Gerald Young
Involve Asia

Mellissa Lee

Head Of GetResponse Malaysia

Mellissa Lee
GetResponse

Zen Chow

Executive Director of YYC KK Chow Tax

Zen Chow
YYC Tax Consultants

David Chmelař

Co-Founder

David Chmelař
iPrice

Alan Cheah

COO

Alan Cheah
GoCar

Alvin Gill

Country General Manager

Alvin Gill
Shopback

William Huan

Head of Ecommerce

William Huan
Axis

Chen Chow Yeoh

Co-Founder

Chen Chow Yeoh
Fave

Wen Foong

Founder

YuhWen Foong
SushiVid

Mohd Izzairi Yamin

Founder / CEO

Mohd Izzairi Yamin
ZeptoExpress

Terrence Chow

Senior Business Development Manager

Terrence Chow
AsiaPay

Kok Hing Lim

Co-Founder

Kok Hing Lim
iPay88

Spring Wong

CEO

Spring Wong
50gram

Tentative Agenda

2 days of constant learning and new connections in the ecommerce field!

- The agenda is subjected to change -

DAY 1 | 12 APRIL 2018 | THURSDAY

8.00am | Registration
9.15am | Opening Remark

9.30am | Exclusive Panel Discussion: What SMEs Should Know About Government Initiatives & Opportunities For Ecommerce In Malaysia

In this Exclusive Panel Discussion, you will find out more about how can you benefit from the amazing growth of the digital economy in Malaysia, what kind of resources can your SME gain from Government Agencies and how to get RM5,000 grant to expand your e-business abroad.

Representatives of MDEC, SME Corp and MATRADE will guide you through the most important points during this 1.5 hour session.

Noraslan Hadi Abdul Kadir 
|  Director of Transformation and Digital Trade Division

Nurezali Osman  |  Head of National eCommerce Strategic Roadmap

Zaky Moh  |  Senior Director, Business Development & Entrepreneurship Division

11.00am | Future of Ecommerce and the Vision Forward for Malaysia (Masterclass)

During this session, you’ll take a peak at the future of Ecommerce in Malaysia. Get to know how the upcoming changes and innovations may change the SME game and how the biggest player in Malaysia - Lazada - is already getting ready for the future.

 

Shah, a pioneer from the early days of Lazada, started off in Home24 before moving to Lazada where he has gained in depth knowledge and learned from stints in Warehouse Operations, Supply Chain Management and Platform Growth. Currently he is he Co-Chief Marketplace Officer and Head of Supply Chain at Lazada Malaysia.

 Shah Suriye Rubhen

Co-Chief Marketplace Officer

 

11.45am | Why Every Brand Should Start Thinking Of Affiliate Programs (Masterclass)

In this practical session you'll learn how to test, launch, and scale your marketing campaigns via an affiliate channel, and how can it really (not just teoretically) benefit your business.

 

Gerald has been in the media industry for 13 years, being involved in multiple startups before making his way to InvolveAsia where he grew the affiliate network to be Southeast Asia's largest. At current, he is the Chief Marketing Officer at InvolveAsia and he manages the user and customer experience of both advertisers and publishers.

 Gerald Young

CMO

 

12.30pm | Lunch Break

1.30pm | How To Deliver To Overdeliver: Master Logistics In Malaysia & Increase Your Ecommerce Profits (Masterclass)

Logistics in Ecommerce may be a big trouble to many, that’s why we’ve invited a true expert in “last mile delivery” to share his tactics and secrets. Get to know how to organise your deliveries to stand out from the crowd, awe your customers and build a solid recurring clients base.

 

Izzairi graduated from Computer Science field, but later on followed the path of entrepreneurship in his life, which brought him to his nationwide success in the logistics field. Currently, Izzairi is working as the CEO of ZeptoExpress - a delivery company, focusing on “last mile delivery”.

 Mohd Izzairi Yamin

Founder / CEO

 

2.15pm | Payment Gateways For SMEs In Malaysia: Overview & The Things You Need To Know (Masterclass)

Don’t waste time researching on payment gateways options for hours - get to know the reality of the market from a speaker who’s been in the industry for over 20 years and knows all the hidden traps and costs -all condensed into an easy to digest Masterclass.

 

Mr Lim Kok Hing is one of the legends of Ecommerce in Malaysia. His business skills and perseverance have made him a hero to many aspiring entrepreneurs. His experience of 20 years in overall management, together with his vision and foresight has built iPay88 into a great company to work with for customers, employees and business partners, while steering it through the highly competitive environment.

 Kok Hing Lim

Co-Founder

 

3.00pm | Challenges, Solutions & Business Strategies of Cross-border ECommerce (Masterclass)

Have you been thinking of expanding your business abroad, but it just seems such a hassle? In this session, you will experience the true story about how to build the expansion based on the power of leverage with powerful partners, and get your SME to be global ready in less than two weeks.

 

William is a leading certified Alibaba trainer, and have been leading workshops in Malaysia for years. He understands this limitless B2B platform like no one else!

 William Huan

Head of Ecommerce

3.45pm | Tea Break

4.15pm | Ecommerce & Tax Treatment In Malaysia: IRB Regulations You Must Abide By (Masterclass)

You could be in for a surprise - this will be possibly the most useful Masterclass of all for you! The knowledge about tax treatment in Ecommerce you’re going to get can potentially save you thousands of Ringgits - now and in the future. You’ve got to attend this Masterclass - especially that we're bringing in a true expert in Malaysian taxation to talk about it.

 

A Tax Director of YYC Tax Consultants, Zen Chow has been involved in the tax compliance and tax advisory works for more than 10 years in various industries, ranging from manufacturing, trading (retail & business services), franchisor/ licensor, education, investment holding, investment dealing, forestation, agriculture, foundation, association and trade union. He knows Ecommerce SMEs tax issues throughout!

 Zen Chow

Executive Director of 
YYC KK Chow Tax

5.45pm | Malaysia Ecommerce Success Story: Building Fave

Let the past inspire you for the future - find out the less-known side of Fave’s story and how the founders overcame -sometimes ridiculously huge- challenges. You can’t miss out on this Masterclass!

 

Not just an entrepreneur - Chen Chow has joined the prestigious group of individuals awarded as Eisenhower Fellows in 2013. You must have heard of the famous rebranding of Groupon into Fave - Chen Chow, as the master of change management, was the main force behind it.

 Chen Chow Yeoh

Co-Founder

DAY 2 | 13 APRIL 2018 | FRIDAY

8.30am | Registration

9.30am | Building A Highly-Converting Ecommerce Store [Conversion Rate Optimization] (Masterclass)

One button can change the way people shop on your page - and get you to increase the shopcart value by 150%! It’s not black magic - at this Masterclass, you’ll discover data-backed ways to earn more from your website, and also - things that simply don’t work.

 

Bryant is the project manager of YYC Digital and has been executing major Ecommerce projects in Malaysia for both English and Chinese speaking markets, since many years. While being the Head of Business Development in his DealMates.com, he managed to gain 200% revenue growth a month consistently - and has made it to top 3 online group-buying companies in Malaysia.

 Bryant Kuek

Digital Project Manager

10.15am | Sell More Online With Google Shopping Ads And Free Google Tools For Business (Masterclass)

Would you believe that there are multiple free tools (worth hundreds of Ringgits) available for you, provided by the Internet Giant, that you can easily implement to grow your website’s traffic and ROI? In just 45 minutes of this Masterclass, you’ll get a dose of great Ecommerce tips and tactics from Google’s Expert.

 

Saikat is a digital business specialist with a decade of experience in helping businesses adopt the digital revolution. He currently leads the Google Shopping business in South East Asia. Over the last 10 years, he has worked extensively in the APAC region including India and Australia before moving to Singapore in 2015. Known for his passionate approach of solving business challenges by connecting the right audience with the right creative and effective measurement and attribution, he is excited to share how can advertisers can benefit from Google Shopping and other eCommerce solutions.

 Saikat Bose

Display and Shopping
Solutions Lead

11.00am | How To Grow Ecommerce Sales Through Affiliate Marketing (Masterclass)

Want to leverage on a new channel to drive your business objectives? Find out how to utilize affiliates marketing to grow your customers and revenue in a cost-efficient manner. Learn how to identify and collaborate with the right publisher for your business as well as monitor performance.

 

Alvin Gill is the Country General Manager of ShopBack Malaysia. Before joining ShopBack, he was the Chief of Staff to the CEO of ZEAL Network, a publicly-listed online lottery company headquartered in London. His previous experience also includes being the Associate Director and Head of Buying in Zalora. Alvin Gill attained a masters in finance and private equity and a degree in mathematics and economics from the London School of Economics and Political Science.

 Alvin Gill

Country General Manager

11.45am | Influencer Marketing: What Works And What Doesn't? (Masterclass)

Thinking that working with influencers must be expensive? This case-based Masterclass is going to show you how Malaysian companies did the influencer marketing right, and earned over 70% more on their products and services.

 

YuhWen’s story sounds like straight from a movie: from an aspiring actress to a founder of a startup that’s well-known in whole SouthEast Asia. She is the founder of a platform connecting influencers and brands - SushiVid.

 YuhWen Foong

Founder

12.30pm | Lunch Break

1.15pm | Facebook & Instagram Ads For Ecommerce Sales: Pixels, Retargeting, Dynamic Ads, & More (Masterclass)

You might want to bring your laptop to this Masterclass. View the possibilities social media are giving you and hear from an expert with 10+ years in the field. Want to brainstorm, set up and execute a digital campaign in 2 hours? Here you will find out how.

 

Sharon is the founder of Digital Influence Lab, the only Digital Marketing Agency selected by SPRING Singapore to help Singapore SMEs build their digital marketing capabilities in Facebook, Google, and content marketing. She mentors at GrowthX Academy in San Francisco, organizes the Digital Marketing Summit Asia and runs marketing focused meetups with over 3000 members from all over Asia under Digital Marketing Singapore.

 Sharon Neo

Founder

2.00pm | Email Marketing For Ecommerce: Missing Piece To Recurring Sales (Masterclass)

Email can be your most powerful tool while growing digital business. Find out how to bring consistant sales using tried and tested email strategies from an expert with years of extensive experience in the field.

 

Mellissa is currently the Head of GetResponse Malaysia, an email marketing and marketing automation SaaS platform for small and large businesses. Mellissa is very well versed in utilizing different platforms and tools to strategize, plan and execute high impact, scalable, ROI-driven digital campaigns and communications for audiences throughout Asia Pacific, through her previous experiences as the GM of Marketing for KFIT, Country Manager of KakaoTalk Malaysia, and VP of Operations at Rocket Internet Malaysia.

 Mellissa Lee

Head Of GetResponse Malaysia

2.45pm | Content Marketing: How To Boost Your Business With Strategic Content (Masterclass)

Have you ever tried to do A/B testing to pick the best content for your audience? And do you even know what it is? During this session, you'll find out how to increase your ROI using content by up to 150%!

 

Spring is the founder of 50Gram, running the fastest growing flower company in Malaysia right now.

 Spring Wong

CEO

3.30pm | Tea Break

4.00pm | Hyperlocal Marketing: Is It Always Quality Over Quantity? (Masterclass)

Targeting a small, well-targeted group of potential clients could be both extremely effective as tricky. How to make sure your campaign drives results and ROI, but at the same time it's not being too narrow in terms of targeting? Hear about it from an expert who's built his success on localised marketing.

 

Alan is one of the best-connected people in the startup community in Malaysia and he’s a true visionary - in a short period of time he grew an innovative Ecommerce brand from scratch to 100+ locations in the country.

 Alan Cheah

CEO

4.45pm | How To Optimize A Payment Gateway For Your Ecommerce Business, Save Money And Time (Masterclass)

They say, you need to pay premium for quality. But it might not always be the case! By smart optimisation and choosing the correct payment gateway you can save thousands of Ringgits. Find out how by attending this Masterclass!

 

Terrence is an expert in Ecommerce sales, not just in Malaysia, but in the whole region. His persuasive pitches have made AsiaPay one of the leaders in the payment gateway industry.

Terrence Chow

Senior Business Development Manager

5.30pm | Blockchain Technology for Your Ecommerce Business (Masterclass)

Have you ever thought about the possibilities that blockchain technology offers for your eEcommerce business? Cube Chain is an open source blockchain developed in Seoul, South Korea. Combining our blockchain technology, we are planning to launch soon two applications which are safe transactions messenger with its escrow function and chat-bot that can replace your existing call center. These blockchain applications helps companies reduce costs and increase efficiency.

 

Juyun is the Communications Manager of Cube Chain. Majoring in Economics and Commerce, she is the best person to introduce blockchain and how blockchain technology can be applied for Ecommerce industry.

Juyun Kim

Communications Manager

6.00pm | Malaysia Ecommerce Success Story: The iPrice Journey

Find out how rocky was the road to create a change in the online business industry and bring more transparency. iPrice's journey will leave you inspired to aim higher and never give up.

 

Management consultant and banker in his past life, David made a radical change and decided to build iPrice Group, leading retail shopping metasearch engine in Southeast Asia. With his Co-founder Heinrich Wendel they aim high - to bring transparency, convenience and trust to whole SEA market and move local consumers to online shopping. Excitement he gained on the journey so far generates only more excitement from realizing how much more can be achieved on this market.

David Chmelař

Co-Founder

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THE VALUE OF THE ALL ACCESS PASS IS WORTH OVER RM 10,000, BUT PURCHASE IT AT ONLY RM 500 TODAY.

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To Purchase the All Access Pass (@ RM500), Please Complete Form Below.

You will receive:

  • 2-day Pass for All Masterclasses & Guide Notes on Ecommerce Strategies & Tactics
  • RM 5,000 Government Incentive on Ecommerce*
  • Ecommerce Software Bonuses
  • Expo Pass to Visit All 20 Exhibition Booths

privacy

By submitting this form, you accept the privacy policy of Malaysia Ecommerce Summit 2018.

DON'T MISS THE FOLLOWING COOL BENEFITS OF THE ALL ACCESS PASS

We get it. You’re running a mile-a-minute and catching up with latest Ecommerce trends and hacking the next growth.

But don’t let learning from the professionals, finding out about the important Government initiatives that can benefit your business, and the crucial networking with like-minded individuals be one more thing that drops off your to-do list and later regret the opportunity.

When you upgrade to an All Access Pass, you will receive:

 

2-DAY PASS: Attend All Keynote, Panel Discussion, and 15 Masterclasses Taught by Leading Ecommerce Practitioners

From learning the most efficient ways, to set up an Ecommerce website to saving costs with online payments, to how to use content and influencers to promote your products, join 20+ leading Ecommerce practitioners in their exclusive Masterclasses to learn how to take your business to the next level.

Connect with Hundreds of Ecommerce Business Owners, Marketers, and Service Providers

Each moment in the Summit can be used for networking – build important partnerships that can bring your business to the next level. Also, Meet innovative service providers and leading Ecommerce brands to exchange ideas and spark off inspiration for the next project or marketing campaign.

Receive Exclusive Bonuses at the Summit

✔ Tips on how to get RM 5,000 Government Grant for Ecommerce
✔ RM 150 Google Adwords Voucher
✔ Google Local Business listing
✔ 15+ sets of Masterclass Slides and Implementation Guides created by the leading Ecommerce experts in Malaysia, worth RM8,000++

UPGRADE TO THE ALL ACCESS PASS FOR RM 500, AND ENJOY ALL THE BENEFITS MENTIONED!

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This Summit Is Made For

Venue

Located in the Technology Park Kuala Lumpur, Bukit Jalil, the campus of Asia Pacific University will be the venue of Malaysia Ecommerce Summit this year.

UPGRADE TO THE ALL ACCESS PASS FOR ONLY RM 500, AND ENJOY ALL THE BENEFITS MENTIONED!

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Snapshot Of Previous Summits


What The Delegates From Our Past Summits Say…

The sessions are really good and every session has something which is very necessary for every marketer. I have learnt many new things and I got answer for many of my issues. It was really a great experience. The only problem is related to server which I think has been resolved after day one.

— Desmond Leong

 

I really appreciate that the Summit invited all these experienced marketers of Asia and I learnt so much from them. Also, great appreciation of sharing the slides and especially the mindmap. Those are definitely the most valuable takeaway!

— Wan Juan Yong

FAQ

  • q-iconWhat is Malaysia Ecommerce Summit 2018?

    It’s a platform to meet in person and learn from Malaysia’s biggest Ecommerce heroes. A 2-days event in Kuala Lumpur which gives you the kick to grow your Ecommerce business and try new tools and strategies. You’ve got to be there!

  • q-iconWho should attend the Summit?

    Anyone interested in the Ecommerce scene in Malaysia. Do you have a business and are thinking to move it online? Or you’re studying and just need a pinch or real, case-based event filled with stories told by successful entrepreneurs? Or maybe you’re thinking to expand your business to Malaysia and are looking forward to understand the market better? Malaysia Ecommerce Summit will be a perfect place for you!

  • q-iconCan I watch the Summit online? I can’t make it to Kuala Lumpur for the event.

    There will be options to watch some parts of the summit live – join our Facebook Event to stay updated!

  • q-iconWhere is the event located?

    In the heart of Malaysia, in Kuala Lumpur! We’ve partnered with Asia Pacific University and the Summit will happen in their ultra-modern campus, in a fully wi-fi connected area, in spacious, air-conditioned halls. The campus is located in the Technology Park Kuala Lumpur. You get get there by LRT (station Bukit Jalil), and we’ve got plenty of parking spots too!

About The Organizer

As Digital Economy became one of the main focuses in Malaysia National Budget 2018, we are on a journey to empower Malaysian marketers and businesses to leverage the strengths of digital marketing, in a collective effort with leading professionals in the country.

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STILL DECIDING IF THIS IS THE RIGHT EVENT FOR YOU?
We guarantee that you will find this event worthwhile of your time and investment.

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